Ryder, Paul

University of New South Wales
Paul Ryder is a commercial strategist and Lecturer in Media at the University of New South Wales where he teaches commercial, advertising, and communication strategy. He is interested in how deep-seated principles of military strategy manifest in response to a range of contemporary problems and, as a (quite serious) hobbies, likes to write about war and cinema and cars in literature. Together with Dan Binns, he wrote The Semiotics of Strategy: A Preliminary Structurlist Assessment of the Battle-Map in Patton (1970) and Midway (1976). The paper was published in M/C Journal (2017)